The phrase Prime Time is used in a variety of contexts. Most prominent, perhaps, is the period of TV programming in the middle of the evening when the most people are watching. Many years ago when we purchased a timeshare (that we finally unloaded a couple of years ago) I noted that certain weeks of the year were designated Prime Time and the rules for using the timeshare those weeks were different.

For the past 45 years or so in my life, Prime Time has meant something different to me vocationally and personally. Prime Time for me comes once a year, but is not the same time each year — it varies. Nor is its length always the same for me; it’s sometimes longer and sometimes shorter. This year Prime Time began for me on Monday.

Prime Time for me each year is anywhere between seven and three weeks before and including Easter Sunday. It was Prime Time for me vocationally all these years because I was serving as a pastor. I never preached the same series, but I always preached a series of sermons leading up to Easter focusing on the life and ministry of Jesus, concluding with his resurrection.

But the reason the time leading up to Easter was Prime Time for me was not just because of the preaching. That period was Prime Time for me also because I always used it to focus on and cultivate my personal spiritual life. Preparing to preach was part of it, but certainly not all of it.

This year will be the fourth Easter since I retired after 30 years as pastor of Discovery Christian Church. It will be the fourth year I haven’t prepared a sermon series leading up to Easter or preached on Easter Sunday. And I am fine with that. Preparing sermons and preaching is a great joy and privilege, but it is also a lot of work!

I haven’t prepared a series or preached on Easter the past three years, but I have maintained my practice of focusing on and cultivating my personal spiritual life. I started reading the Gospel of Mark on Monday thinking if I read a chapter a day five days a week I would read about the crucifixion (chapter 15) on Good Friday and the resurrection (chapter 16) on Saturday or Sunday.

If you don’t have a plan for this year’s Prime Time I invite, challenge, and encourage you to join me. One chapter a day five days a week of Bible reading doesn’t take long, but can be very rewarding—especially during Prime Time!

(Let me know below if you are going to join me in reading Mark these three weeks and/or share this post on Facebook or other social media.)